Website Privacy Notice for Happy Hounds Pet Food (Pty) Ltd
This Privacy Notice explains how Happy Hounds Pet Food (Pty) Ltd (“Happy Hounds”) processes your personal information on our website at www.happyhounds.co.za in accordance with the requirements of the Protection of Personal Information Act, 4 of 2013 (“POPIA”).
Happy Hounds is committed to protecting your privacy and ensure that your personal information is processed properly, lawfully, and transparently.
The Privacy Notice describes the type of personal information we collect from your interaction with our websites, the purposes for which it is used, your rights regarding personal information about you, security measures and how you can review, object, and correct your personal information held by us.
We encourage all persons to read the Privacy Notice. By using our website or submitting personal information to Happy Hounds by any other means, you acknowledge that you consent, understand, and agree to be bound by this Privacy Notice and the way Happy Hounds processes personal information.
IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY NOTICE, PLEASE DO NOT USE ANY OF THE SERVICES.
What is Personal Information?
As per POPIA, “Personal Information” means information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person, including, but not limited to-
(a) Information relating to the race, gender, sex, pregnancy, marital status, national, ethnic or social origin, colour, sexual orientation, age, physical or mental health, well-being, disability, religion, conscience, belief, culture, language and birth of the person;
(b) Information relating to the education or the medical, financial, criminal or employment history of the person;
(c) Any identifying number, symbol, e-mail address, physical address, telephone number, location information, online identifier or other particular assignment to the person;
(d) The biometric information of the person;
(e) The personal opinions, views or preferences of the person;
(f) Correspondence sent by the person that is implicitly or explicitly of a private or confidential nature or further correspondence that would reveal the contents of the original correspondence;
(g) The views or opinions of another individual about the person; and
(h) The name of the person if it appears with other personal information relating to the person or if the disclosure of the name itself would reveal information about the person;
What personal information do we collect?
We do not collect your personal information on this website unless you provide it to us as set out below.
Personal Information Collected
Voluntary or Required
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Name, Contact Number, Email Address and Confidential and Private Information
Name and Surname, Contact Number, Email Address, Unique Password
The information above is required to allow us to carry out your requests effectively. If you provide us with personal information of third parties, please make sure that you are authorised to do so.
You may visit the website without providing any personal information. In these instances, we may collect information about your computer and your visits to the website such as your IP address, geographical location, browser type, computing device for example tablet, personal computer, smartphone, the website you came from, length of visit and number of page views. We use this information to better understand how visitors use our website and how they can be improved to better meet your needs, as well as to gauge interest in our products and services and to improve our security measures. The traffic data is aggregated and not personally identifiable. Our website analysis will also respect any “do not track” setting you may have set on your browser.
Special personal information is processed in accordance with the legal requirements relating to such information. If you submit to us any personal information relating to your:
- racial or ethnic origin;
- political beliefs;
- philosophical or religious beliefs;
- membership of a trade union or political party;
- health or sex life;
- your criminal behaviour.
It will be handled in accordance with the legal requirements. The information will only be collected and processed:
- with your consent.
- if the processing is necessary for the establishment, exercise, or defence of a right or obligation in law.
- the processing is necessary to comply with an obligation of international public law.
- If any of the authorisations set out in s28 – s33 of POPIA exist.
We will always ensure that the processing of special personal information is done in a way that does not adversely affect your privacy to a disproportionate extent.
We will not use or disclose special personal information for purposes other than those for which it was collected unless we subsequently receive your consent to use it for another purposes.
Sources of Personal Information Collected by Happy Hounds
The collection of information will occur when you contact us through one of our contact channels.
You must let us know immediately if you become aware that your personal information has been provided to us without your consent or if you did not obtain the consent of another person or persons to provide us with their personal information.
Why Do We Collect Your Personal Information?
Subject to the terms of this Privacy Notice, we will use your personal information only for the purposes for which it was collected and agreed with you.
We will only process your personal information for lawful purposes, and it may be used for the following purposes:
- to administer a service to you
- administration and improvement of the website
- to respond to your enquiries and/or requests
- transact with suppliers or service providers
- create an account
- complete sales
We do not sell, re-sell or distribute your personal information for re-sale.
We strive to maintain the quality, accuracy, and completeness of your personal information which we process. The quality of personal information degrades over time, and you can assist us by contacting us if there are any changes to your personal information or if you become aware that we have inaccurate personal information of you. We will not be held responsible for any losses arising from poor quality personal information which is inaccurate or incomplete, that is provided to us by yourself or person acting on your behalf.
Disclosure of Personal Information to Third Parties
In certain instances, we provide your personal information to third parties. We do not sell, rent, or trade any personal information to any third parties. We will only disclose your personal information to third parties as per the information set out in this Privacy Notice. Generally, this information if transferred to a third-party due to your request on the website or if it is necessary to provide you with a service. It may also be transferred to an operator to the extent necessary for them to administer and improve the website on our behalf.
We have notified all third parties to which we disclose your personal information either through signed operator agreements or notification that we comply with the requirements of POPIA and expect them to treat your personal information with the level of security they would treat their own and in accordance with the requirements of POPIA (especially the requirements of Condition 7 – Security Safeguards).
We will not disclose any personal information without your consent unless we reasonably believe that the disclosure is required in terms of an obligation imposed by law, if it is necessary for the proper performance of a public law duty by a public body or to protect your legitimate interest or the legitimate interest of us or a third party (for example, to prevent a threat to your or another’s health and safety).
Processing the Information of Children
Generally, we do not process the information of children through interactions with our website.
If you are a competent person and are aware that your child or children have provided us with personal information, please contact us. If we become aware that we have collected or processed the personal information of children without verification or the consent of a competent person, we will take steps to delete or destroy the information.
Transborder Flow of Personal Information
- The third party who is the recipient of the information is subject to a law, binding corporate rules or binding agreement which provide an adequate level of protection.
- You consent to such transfer
- The transfer is necessary for the performance of a contract between you and us, or for the implementation of pre-contractual measures taken in response to a request from you.
- The transfer is necessary for the conclusion or performance of a contract concluded between us and
- The third party that is in your interest; or
- The transfer is for your benefit and
- it is not reasonably practicable to obtain your consent to that transfer; and
- if it were reasonably practicable to obtain such consent, you would be likely to give it.
Although we will take every precaution, it is possible that your personal information will be transferred to a third party in a foreign country that is in a jurisdiction where you will not be able to seek redress under POPIA and does not have an equivalent level of data protection as in your jurisdiction. We will not be held liable for how such third parties process your personal information.
Happy Hounds is committed to protecting the security of personal information. While no security measures can guarantee against compromise, we use a variety of security technologies and procedures to help protect data from unauthorised access, use, or disclosure. Although these measures are in place, the transmission of data over the internet is never completely secure and as such we cannot guarantee the security of data transmitted to or by Happy Hounds.
We have implemented and maintain appropriate technical and organisational measures to ensure a level of security appropriate to protect personal information and prevent:
- loss of, damage to or unauthorised destruction of personal information; and
- unlawful access to or processing of personal information.
Retention of Data
Happy Hounds will retain personal information only for as long as is necessary for the purposes set out in this Privacy Notice unless there is a valid technical, legal, or business reason for it to be deleted, destroyed or de-identified.
We may keep some of your personal information:
- For as long as it is required by law;
- If it is required by a code of conduct;
- If it is reasonably needed for lawful purposes related to our functions and activities; or
- If it is reasonably required for evidentiary purpose.
Direct Marketing Communications
We may communicate with you using email and other channels as part of our effort to market our products or services, administer or improve our products or services, or for other reasons not stated in this Privacy Notice. You can withdraw consent to receive such direct marketing communications, as permitted in the legislation.
If you no longer wish to receive such correspondence, you may opt-out or UNSUBSCRIBE by clicking on the relevant link in any email communication you may have received. Further, you may express your communication preferences by:
- Contacting us by using the contact information in this Privacy Notice
Social Media Integrations
Our website uses social media features and widgets. These are provided and operated by third parties and either hosted by a third party or hosted directly on our website.
These features may collect information such as the page you are visiting on our website, your IP address, and may set cookies to enable them to function correctly.
If you are logged into your account with the third party that provides the features, they may be able to link the information about your visit to and use of our website to the social media account you hold with them. They may also record your interactions with the features they provide on our website.
The third party may send us information in line with their policies and personal information you have chosen to make available to them, and we may share information with the third-party for the purposes of serving targeted to you via their social media platform.
Your interactions with the features are governed by the Privacy Notice of the third party providing them. If you wish to learn more about the data protection practices of third-party companies that provide these features, you must read their Privacy Notice.
Cookies, Device Data, and How it is Used
Cookies are small files that websites save to your hard disk or to your web browser’s memory. A cookie contains limited information, usually a unique identifier and the name of the website. When you use our website, we may use them to track how many times you have visited the website, to track the number of visitors to the website, your activity within the website, unique identifiers associated with your device, to store data you provide and to store technical information related to interactions with the website. Our cookies can only be read by Happy Hounds, they do not contain any code or viruses and they do not contain any personal information.
We may automatically collect the following information about your use of the website through cookies, web beacons, and other technologies:
- Domain name.
- Browser type and operating system.
- Web pages you view.
- Links you click.
- IP address.
- Length of time to visit the website.
- Referring URL or the webpage that led you to the website.
We may also use session cookies, which are deleted when you close your browser, to store your user identification, to facilitate your movement around the website and other information useful in administering the session.
You may modify your browser setting to decline cookies or to notify you when a cookie is being placed on your computer or device. If you choose not to accept cookies, you may not be able to experience all the features of our website.
The Right to be Notified
You have the right to be notified when your personal information has been accessed or acquired by an unauthorised person.
When this occurs, we will notify the Information Regulator and you of the breach as soon as reasonably possible after discovering the breach.
This will be communicated to you in one of the following ways:
- By mail (to last known address)
- By email (to last known email address)
- Placed in a prominent position on our website.
- Published in the news or media.
As may be directed by the Information Regulator.
The Right to Establish Whether We Hold Your Personal Information and to Request Access to Such Information
You have the right to be informed of whether we process personal information of you, receive a copy of such information and how we process your personal information.
You can also request the above relating to any third parties.
To do this, please use the contact details set out at the bottom of this Privacy Notice and specify what information you require.
We will try and provide you with suitable means of accessing the requested information, where you are entitled to it.
Note that you will be requested to provide identification before we can consider such requests
Requests for the personal information we hold will be done free of charge however a fee may apply for such information processed by third parties.
There may be instances where we cannot grant access to your personal information. If we refuse access, we will give written reasons for the refusal.
The Right to Request Correction, Destruction or Deletion of Personal Information
You may request that we correct or delete any information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading, or obtained illegally.
If you believe that any personal information that we hold about you is excessive or has been unlawfully obtained or that we are no longer authorised to retain it, you may ask us to destroy or delete it.
If we do not agree that there are grounds for action, you may ask us to add a note to the personal information stating that you disagree with it.
We will require a copy of your identification document to confirm your identity before we will release this information.
Once this is completed, we will notify you of such.
The Right to Object to Processing in Certain Circumstances
You may object at any time to the processing of your personal information in the prescribed form on reasonable grounds to your situation unless legislation prohibits such objection.
You can object to the processing of your personal information for the purposes of direct marketing at any time.
The Right to Submit a Complaint to the Information Regulator
Any person may submit a complaint to the Information Regulator alleging interference with the protection of the personal information of a data subject.
Interference with the protection of personal information means:
- Any breach of the 8 conditions for the lawful processing of personal information
- Non-compliance with section 22 (notification of security compromise), 55 (duty of confidentiality), 69 (direct marketing), 70 (directories), 71 (automated decision making) or 72 (transborder flow of information)
- A breach of the provisions of a code of conduct
- You have contested the accuracy of personal information, for a period which enables us to verify the accuracy of the information,
- The processing is unlawful, and you oppose the destruction or deletion and request us to restrict it instead;
- You have requested us to transmit the personal data into another automated processing system.
All requests must be made in the prescribed manner and form. The various forms are available from the Information Regulator.
Complaints to the Information Regulator
If you would like to make a compliant to the Information Regulator about the processing of your personal information, complete Form 5 available on the website of the Information Regulator. The Information Regulator’s details are as follows:
Links to Other Websites
Our website contains links to other websites. Although we try to link only to websites that share our high standards and respect for privacy, we do not control and are not responsible for the content, security or privacy practices employed by other websites. You should review the Privacy Policies of those websites to determine how they protect and use personal information.
You hereby acknowledge and agree that Happy Hounds is not responsible for the privacy practices, data collection policies & procedures, or the content of such third-party sites, and you hereby release Happy Hounds from any and all claims arising out of or related to the privacy practices, data collection policies and procedures, and/or the content of such third-party sites.
Changes to this Privacy Notice
We may occasionally update this Privacy Notice. When we do, we will revise the “last updated” date as set out below. You should revisit this page periodically to become aware of the most recent amendments.
This Privacy Notice was last updated on 17 June 2022.